In the case of micromax, a mobile handset maker from india tried to drive home the point that sustainability in emerging markets did not lie in inventing a new technology like apple or nokia or. Micromax case mobile phones subscriber identity module. In reality, on one hand, some argue that an organisation needs to adapt itself to its environment. A case study analysis 2 abstract utilizing publicallyavailable information gathered from government resources, a case study analysis of runway incursion data endeavored to determine the correlation between the reported incursions that occurred at american airports between fiscal years 2009 and 2011 and. Download case studies select a case study to download pdf. Started in 2008, with a mobile handset with 30 days battery life. The story of micromax, now indias largest mobile phone firm by market share, is more than about numbers. Micromax faces new challenges in india, as chinese arrive in. Scaling the largest indian mobile handset company case study solution, it is january 2014 and rahul sharma, cofounder of the micromax informatics micromax, the biggest indian mobile handset business, is preparing for an emer. Micromax provides a wide range of phones with different features thus serving a variety of customers. Indian mobile manufacturers dragged over the coals by ericsson and the delhi high court with little regard for procedural fairness. Oct 21, 20 micromax presentation by atul chaurasiya 1. Micromax is arguably one of the biggest success stories. Micromax 3p coveralls protect a worker during the process of manufacturing a.
Case study list algeria onshore qenviro case study colombia depleted zones qmaxplug case study colombia onshore bacano 3 qtools combo case study colombia onshore jacana sur 2 qtools combo case study colombia onshore. View essay micromax case study from marketing 203 at symbiosis international university. Sep 22, 2015 i am not sure you have known about the culture of nokia or not but shouting the lungs out by manager is not a correct representation, you can put whatever theory you have but nokia was mainly killed by stephen elop and it was microsoft who was behind this, and unluckily nokia bboard members were blind enough to see the threat but we engineers have seen it. Micromax faces new challenges in india, as chinese arrive in full force in micromax s slide, is a tale of the promise and peril of indias booming but hypercompetitive smartphone industry. Micromax ff is an easyflowing processed powder that answers some limits inherent to the classic micromax. Called the mmax 400 st2gtw, this gateway failsafe computer provides the intelligent interface between each. Marketing strategy for emerging markets, emerald emerging markets case studies, vol. Micromax is a large company in india which manufactures electronic devices and focuses of the production of the smart phones and mobile phones micromax is supposed to be one of the largest companies of this type in india and it continues conquering the market. It has become the largest indian domestic mobile handsets. Micromax losing market future strategies and business plans. Micromax presentation by atul chaurasiya slideshare. Micromax 1 what are two reasons why micromax is starting to struggle. Competition act, 2002 the act by micromax informatics limited micromax.
Micromax mobile is a familiar name both in rural and urban market and has emerged as 3 rd largest handset selling company in india. Micromax ff is made of granules which readily redisperse in water and the performance is equivalent to the classic micromax once mixed. Scaling the largest indian mobile handset company case solution, this case is about mobile, organizational culture publication date. In response, ericsson filed a writ petition in the delhi high court, challenging the authority of the cci. Rajesh was joined by three more indians called rahul sharma, sumit arora and vikas jain in 1998 as cofounders. In a study conducted by idc in april, 56% of the respondents said they replaced their.
However due to its sphericity and particle size, the abrasiveness and friction are significantly lower than barite. Micromax weighting agents drilling fluids oilfield. Delhi high court refuses to stay anticompetitive investigation against ericsson. Micromax come in television market with the launch of led tv 24inch to 55inch range. Oct 12, 2012 micromax has been able tosuccessfully identify the needs of customers and designproducts appropriately. For the russian railway, micromax technology developed and implemented a specialized redundant sbc gateway computer system designed to work in the railways automatic train control atc systems.
Micromax is an indian consumer electronics company headquartered in gurgaon. Apr 18, 2016 sanjay kapoor, exmicromax chairman, may file claim of rs 600700 crore against company this will likely be submitted to a 3member tribunal headed by former sc judge bp singh as kapoor seeks to press his claim to stock options in indias no. Read the halliburton case studies to see why leading companies are choosing halliburton products and services for their upstream energy needs. Mar, 2016 micromax faces new challenges in india, as chinese arrive in full force. The cci found a prima facie case against ericsson, and directed the director general dg to investigate the claim. Apart from jet and air india, air sahara was among the only three indian carriers that flew abroad during that period. Qmax performance performance p mud system with micromax no representations or warranties, either express or implied, of merchantability, fitness for a specific purpose, andor that the products to which the information referred to in this document may. Scaling the largest indian mobile handset company case analysis, micromax. Brand building through customer service this case, set in 2008, attempts to analyse how to build brand in a hyper competitive industry like consumer durables industry where brands matter the most and marketing efforts matter even more. A leading fiberglass manufacturer tailors their protective. Micromax case study micromax case study micromax the story process innovation company background wins for micromax micromax is one of the leading consumer electronics company in india and the 10th largest mobile phone player in the world. Apr 06, 2019 the marketing mix of micromax discusses the 4ps of micromax, a brand which was founded by rajesh agarwaand.
However, a year later the business started to struggle. Micromax ff is a high performance weighting agent for spacer and cementing fluids. Naresh goyal moved in to buy sahara a year later for rs 1,450. In 2008, it entered the mobile handset business and by 2010. A case study on micromaxs mobile marketing strategies how. Micromax started as an it software company in 2000 and worked on embedded platforms. Micromax believes thatconsumers in india have unique preferences with respectto mobile handsets such as long battery life, dual gsmcapability, lowcost qwerty phones, universal remotecontrol and gaming phones. Aug 22, 2018 in 20, after ericsson filed a patent infringement case against it, micromax, alleged abuse of dominant position by ericsson. Micromax is an indian consumer electronics company. Possibly excited by this euphoria, industry insiders say, the management made its first big gamble by eying air sahara in 2006.
Micromax was a successful company in 2015 where it had overtaken samsung as market leader in the sale of smartphones in indias rapidly growing market. Micromax can be used in a wide range of applications, including aqueous and nonaqueous drilling and completion fluids. Micromax has been able tosuccessfully identify the needs of customers and designproducts appropriately. A case study lakeland industries molded fiber glass south dakota, an advanced technology wind turbine blade manufacturer aban dons its one coverall for all approach and tailors a specific disposable clothing solution to suit their applications and needs.
Micromax started its journey as a software company since 1999, located in gurgaon, haryana, india. In 2008, it entered the mobile handset business and by 2010, it became one of the largest indian domestic mobile handsets company by offering unique yet affordable innovations. The case study could be more interesting if i had done it 3 years back. Over the past decade, micromax has pioneered the democratization of technology in india by offering affordable. Aug 27, 20 micromax canvas series in india has revolutionized the era of affordable smartphones which can offer high value at low cost.
The marketing mix of micromax proves why micromax has grown by leaps and bounds in india. Get free case studies solutions related to business, management, marketing and more best case study examples and answers learn how to write a case study home case studies. Scaling the largest indian mobile handset company case solution, micromax. The present paper is a case study of nokias success strategies during the years 2002 to 2006 in indian mobile handsets market, driven purely by its own marketing orientation that. Sanjay kapoor, exmicromax chairman, may file claim of rs 600. Micromax case study is it time for micromax to deliver. Micromax mobile was founded in 1991 by rajesh agarwaand who used to work as a computer hardware distributor. Micromax case free download as powerpoint presentation. Micromax, the 12th largest handset manufacturer in the world, started as an it software company in the year 2000 working on embedded platforms.